4 Questions To Ask In Your Next Kids Club Customer Survey
Why should I be using parent surveys at my kids club?
Customer satisfaction at your kids club is determined by several factors. From your relationship with parents to the value you provide, it’s key to understand what they truly think about your business. This is where surveys come in. They are the ideal way to gauge mass customer opinion. Further benefits include:
- Increased customer loyalty
- Understanding perceptions
- Identifying areas of improvement
- Helping customers feel valued
- Create quality benchmark for the future
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What should I be asking parents in my customer questionnaire?
- What’s the main benefit for your child of attending [club’s name]?
- This is the ideal way to measure customer satisfaction.
Use your parent survey to discover how they view you and what they feel are your best selling points. You may already have an idea what these are, so you could use close-ended questions here - you could try a multiple choice format. Always give ‘other’ as an option to give parents the space to give you more detail.
- Would you recommend us to your friends and family? Why or why not?
- Recommendations come from satisfied customers so parents who recommend are telling you they are satisfied with your services. Adding on the why is crucial, since you can understand what parents love most about your club.
- Is there anything you feel we could do better?
Building on the above, you can further measure satisfaction in your customer questionnaire by encouraging parents to explain where your club could improve. You’ll better understand what’s important to them and pick up on any trends that need to be addressed. Getting customer feedback about your kids club is key to understanding how to improve.
- Are you aware of any other [activity type] classes in the local area?
- Whilst you’ll know who your local competitors are, including a question like this in a parent survey can lead you to kids clubs you’re unaware of or haven’t previously considered. This can help with your research and knowledge of what you can do better or differently to the competition. You may want to add ‘how did you hear about them’ to this to dig into the marketing efforts of other kids clubs.
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How can I get more parents to respond to my parent survey?
Purpose
Consider what you are trying to achieve through this survey. Is it to understand why parents are leaving? To gauge areas of improvement at your club? Or perhaps you want to improve the customer service you provide. Keep parents engaged by asking the right questions. You can achieve better customer satisfaction at your kids club with the results of your surveys.
Variety
Use a mixture of close-ended and open-ended survey questions in your kids club customer survey. Open-ended questions can give insightful feedback which can be useful when looking to improve your club. Close-ended questions can help you draw clear conclusions on how parents feel about your club.
Access
Convenience is key. Participating in your survey should be as easy as pie. Share on social media and pop direct links in emails to encourage engagement. Make sure it can be accessed from mobiles too! Parents are busy and will want a format that is quick and easy to access.
Voila! Now you have a useful bank of questions to ask parents in your next kids club parent questionnaire. Gathering feedback straight from your customers is vital to taking your kids club from strength to strength. And with the ClassForKids system, we can make communication with parents easier than ever. Our kids club management system allows you to send emails to individuals, specific classes or all kids in one click!
Carmela Caserta
Carmela is our resident Copywriter here at ClassForKids. Her days are filled with pondering the wonder of words, up-cycling them to create something wonderful and swimming in SEO strategy. Outside of the office, she’s buried in fiction novels, invested in edge-of-your-seat crime docs and out with her dog on peaceful woodland walks.
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