Why Your Kids Clubs Should Be Working With Schools

Written by
Carmela Caserta
2
min read
Marketing
Business Advice
Growth

What are the benefits of a school club link? 

Teaming up with schools can bring great payoffs for all involved. Not only can your kids club secure more bookings, but schools can enhance their curriculum whilst parents can enjoy convenience and enhancements to their childrens’ learning. 

Promote your kids club

Hosting classes at local schools gives you the opportunity to connect with parents and kids outside of your club. You can lend an ear to parent concerns and build trust. Reach parents 

Increase revenue 

Working with schools is a perfect market research opportunity. You can gauge interest and discover just how many more customers you can secure. If a school you are joining forces with agrees to let you hold sessions on the premises, you can reach kids outside of your club’s area. You will also get the chance to connect with a wider range of parents, who are able to travel to your kids club. 

Increase the impact you have on the local community

You are already giving kids fun-filled experiences, so why not take the opportunity to expand this? Links between schools and clubs give more kids the chance to enjoy what clubs like yours have to offer. If parents can put a trustworthy face to your brand, they are more likely to trust you with their kids. The credibility you can build by meeting parents and kids face to face is crucial to growing your kids club. 

Build lasting relationships with decision makers 

If you can build trust with those in charge at local schools, you are more likely to work with them long-term. This can lead to an additional source of long-term income for your kids club. School figures need to buy into both you and your kids club. So sell it to them! You’ll build sustainable school-club links meaning more money for your kids club.

Here’s how we have helped 1000s of kids club providers just like you bring their activities to more kids and parents. 

Why should schools team up with my club? 

Organisation

Effective school-club links can take the pressure off schools by allowing clubs to run and organise sessions.  Your high quality classes can enhance the current curriculum and help schools provide pupils with specialist skills.

Access 

When clubs link with schools, it allows them to bring classes to excited children who may not otherwise have the opportunity to access them. These kids may be outside of your area and so you can now host classes after school in a more convenient location. 

Resources 

Your specialist expertise can help where resources are tight or unavailable. There may be a shortage of staff or a need for more specific activities for pupils. 

Public image 

Schools have the huge task of providing comprehensive care and education for 1000s of kids. Links between schools and clubs can help bolster their standing in the community. Parents and figures in education will respect efforts to improve the quality of educational and extracurricular activities they provide.

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How can a school-club link benefit parents? 

Convenience 

Effective school-club links make life easier for parents by having clubs like yours host classes at local schools. This saves parents from travelling to another venue and gives kids in walking distance of schools the chance to attend. Once parents see the value you have to offer you have the perfect opportunity to invite them along to your classes. 

Trust 

This one is especially great for securing new customers and building sustainable school-club links. Having your kids club sessions at their school in a familiar and safe environment, they’ll be more likely to trust you with their kids. This is key to maintaining lasting relationships and will influence the business you get via word of mouth. 

Improved Performance At School

When clubs link with schools, kids can reap the benefits of combining extra curriculum activities with education. Taking part in kids club activities is directly linked to improved performance at school. You may try holding sessions before school to boost energy and alertness of kids. After school, they can let off steam and bond socially with their classmates without having to leave the building.

Want to know how we can help you grow your kids club?

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Carmela Caserta

Carmela is our resident Copywriter here at ClassForKids. Her days are filled with pondering the wonder of words, up-cycling them to create something wonderful and swimming in SEO strategy. Outside of the office, she’s buried in fiction novels, invested in edge-of-your-seat crime docs and out with her dog on peaceful woodland walks.