How to work with Schools & Nurseries

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Have you ever wondered how you can approach a wider audience with your club? How you could deliver your passion to more children around you and find new routes to parents?

If any of the following apply, then read on!

  • You'd like to earn more from your activity business
  • You have schools in your local area
  • You have some time to spend on outreach and networking
  • You want some new ideas and insight on delivering services to schools and nurseries

As a company that works with thousands of kids activities clubs, helping them to increase their impact in communities, ClassForKids would like to share some useful tips and approaches on how to further expand your network and audience by working with schools and nurseries around your area!

The 123s of an Introduction

When approaching schools and nurseries for potential collaboration, it’s not going to be as simple nor as seamless as meeting up with parents or advertising your amazing capabilities on social media. Schools and nurseries are more conventional in their ways of communication, and unfortunately, sending over an email invitation to chat over coffee won’t work. 🤔

Consider investing more time into face-to-face meetings with people from the schools and nurseries that you want to approach. Visiting schools to meet individuals, share marketing material, and make appointments with the staff who can make decisions would definitely be more effective than trying to get noticed by email.

Be mindful that it does take some time and effort to get on the radar of schools and nurseries as they have a lot on their plates; managing staff, activities and curriculum, and the complexity of their own students and parents - you really have a lot in common! But don’t be daunted or intimidated by it, just be persistent and approach them with the purest intent of wanting to work together on delivering amazing activities to children.

How to approach the school/nursery you want to work with:

→ Send them a detailed proposal, with some examples of classes you run and how you would deliver the classes. Be sure to get your brand across by sharing some fun pictures and videos that you have! 

→ If a current customer of yours attends the school, ask the parent to vouch for you and give you a glowing recommendation!

→ Offer to come in for a trial, or host a few free classes. The schools or nurseries might not be in a position to fund you, but opportunities will lie with having access to the kids and their parents. Invite them to attend your current term and you’ll have new customers! 


Take for example Skillz UK; Ashley and the incredible coaches at Skillz work in close partnership with schools to deliver curriculums for PE and after school activities. Skillz are responsible for delivering the football modules which involves creating a tailored timetable as well as providing the sports equipment. Schools put their trust and confidence into Skillz as a professional football club, catered to young children, and to deliver an exciting curriculum that benefits students physically, mentally and emotionally.

Earning More than Pennies

Let’s talk about money! As a club and crucially, as a sustainable business, you need to earn money to be able to deliver your activities in the community while at the same time, improving your service to parents and children, and hopefully also increasing your profitability. If the schools and nurseries are happy to pay for your services, then there are two ways you could price your activities:

1. School Controlled Funding

In this straightforward case, you could come to a mutual agreement with the school on how much your services cost: per session, or per term. Although this sounds like the logical way of moving forward, it can be a little bit tricky due to the bureaucratic nature of schools and nurseries, and the way they account for their own funding and spend. You can of course consider this option, especially if your relationship with the organisations are solid and trustworthy, but just be wary of the challenges you'll face in justifying your cost to the school.

2. Fee Flexibility for Parents

This is probably the most popular way to get paid, because although you’re working in partnership with the schools/nurseries to provide your activities, you’re also giving more freedom and flexibility to the parents on deciding whether they want their children to participate. Along with that, the school provides the platform for you to deliver your activity to the students while taking the financial burden away from schools and nurseries. They enjoy the ability to offer great activities to their parents, and you get a great new channel to new customers in the community. It’s definitely a win-win!

A Gold Star Service

The benefits that schools and nurseries gain from having clubs and professional coaches be part of their curriculum is pretty tremendous, if we do say so ourselves. Here’s a few ideas on how you can demonstrate the value of your services to schools and nurseries:

Professional & Organised

Your club specialises in a specific activity. Schools and nurseries know that if they have you as part of the coaching or teaching of activities that they will be able to deliver the highest quality in terms of education and fun to their students. And organising classes, workshops and even events for the school can be done in a snap because you’re THAT awesome at your work!

A Catalyst for Learning

Because of your experience coaching and leading kids activity classes, you’re best-placed to positively influence children into having a stronger willingness to learn and to get the most out of their time! I mean, who wouldn’t want to be part of a No. 1 gymnastics team or a creative painting club or even a lively, talented orchestra? We would! 🙋 Over all, your presence and knowledge will most definitely excite children into participating!

Perfect for Physical & Mental Well-being

It’s very well-known that any form of activity that perpetuates strong physical health, creativity and imaginative thinking, socialising and problem-solving is great for children, especially when they’re growing up. Your club and coaches provide the perfect environment and are able to present the best methods for contributing great benefits to young children who have the curiosity and willingness to learn new skills, make new friends and genuinely evolve into the champions of the activities that they love! What an asset to any school curriculum.

Club Hacks