What Is Upselling and Why Should You Be Using It?
With the festive season fast approaching - yep, we said it 😬 - now is the perfect time for you to start thinking about ways to increase your revenue streams! But what are the secret ingredients to successfully upselling new products and/or services?
For starters, any additional offerings will need to benefit your customers. But it's also down to you to tell your customers how the product or service offers them something above and beyond what they normally get.
And once you've cracked that, you're onto a winner with your upselling strategies! So now you've got that covered, here are 6 ideas to increase your revenue streams.
1. Birthday Parties
If you aren’t already running birthday parties at your academy, now is a perfect time off to introduce them! Offering parties takes the stress away from parents, and it’s the perfect injection to your cash flow. Having a solid plan in place before Christmas means you can start to advertise now, ready for the new year.
Tip: Why not offer tiered parties to your customers? Start with a more affordable one from parents and also offer premium parties which could include extras like certificates for taking part, medals, trophies and themed party.
Selling merchandise is a great way to build on the community in your academy! Chances are you’re already selling merchandise, so why not have a think about additional products or revamping current ones? You might want to include hoodies, sweatshirts, hats and backpacks for the new term.
Tip: Make sure you have an online shop available on your website and spread the word on your social media channels!
3. 1:1 Classes
If you and/or your coaches have time in your schedules, you might want to offer 1:1 classes. For the children who are committed to invest time and effort into football, this is a great opportunity to teach them a skill outside of classes or focus on moving them up a level!
Ashley at Skillz Football Academy has been offering birthday parties and merchandise for years now and it's been a contributing factor to his revenue increase!
See how Ashley's grown by 33% this year!
4. Special Workshops
Now is the perfect time to think about introducing workshops. Why? Because if you’re trying to grow your academy or increase revenue, hosting special guests or themed workshops is a great way of generating interest (with new and existing customers!).
Why not look at what's trending on social media or in games to see if there's a specific skill you can focus on?
5. Prize Raffle
We all love the idea of something big in return for a small fee, don’t we? Well, why would your customers be any different! You may want to start a club raffle in the run-up to the Christmas period: in return for a small cost, you could give away free merchandise, a gift voucher or partner with another company to generate interest.
6. Gift Cards
Never underestimate the power of gift cards - they’re a great option for grandparents looking to gift something valuable for Christmas.
The perfect strategy to generate extra revenue for this Christmas - and beyond! As long as you can clearly show how your customers will benefit from the additional products or services you're offering, you can sit back and watch demand grow.
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