How to Get More Customers Through the Door with Instagram
Feel like you're fighting a failing battle with your Instagram engagement? Unsure of what content to post? Feeling frustrated with Instagram's algorithm? Good news - you're not alone!
With over 1 billion users on Instagram, how do you get noticed? And how do you create a real connection with your audience that lasts? In this blog, we'll be giving you our top tips to take your Instagram to the next level.
Optimise Your Bio
Optimising your bio is one of the simplest things you can do - even if you're a complete beginner. It's a 5-minute job, but it will help expose your account to more people.
Changing your name (not your handle) can help potential customers find you. Putting your niche here will help you appear organically in search queries. Think of it as parents googling classes, but on Instagram.
Tip: If you're a dance school, what's your speciality? You might want to change this too, "London Based Hip-Hop Classes", or if you're a football academy, try something like "Kids Football Coaching". Be sure to include a direct link for parents to book and sum up your classes in 3 short, snappy sentences.
Engage Your Followers
Engaging with your customers is something you should be doing all the time because it's a great way to build your community and establishes trust with potential and current customers. How do you do this?
- Start responding to the people who comment on your posts.
- Make sure you're encouraging people to ask questions in your DMs.
- Re-share content to your stories and actively encourage customers to tag you in their posts.
- Use interactive stories to engage with your audience. Start using the quiz, poll and question box features - they actively build your community, and it's FREE.
Tip: Get customers to share pictures of their children in their merchandise and re-share this on your stories/feed - make sure you have permission first.
Need Help with Content Inspiration? 💡
Access your free social media content planner 👇
Scroll Stopping Content
To get your content noticed, it needs to stand out! Instagram is a visual platform, so high-quality images are SO important. But that doesn't mean you have to go out and spend a ton of money on the latest camera; it means using a good camera and snapping the right type of image.
That means taking images in natural light, making sure they're focussed, and most importantly, making sure they're relevant to your audience.
Tip: To take your photos to the next level, you could try downloading free editing software like Lightroom or InShot. There are lots of free tutorials on how to use these on Instagram and YouTube!
Making the most of your Instagram doesn't stop at good content; you need to hook people with bold captions. Customers can only see a snippet of what you're saying, so make sure the opening line is catchy and relevant.
Good captions will make customers want to read the next sentence. Try striking a good balance with your captions between sentence length and emojis. Breaking your copy up makes it easier for customers to understand your point.
Tip: If you're a dance school, you may want to think of short dance quotes for your Instagram captions, or if you're a football academy, why not google "football Instagram captions" for inspiration.
Insights Drive Action
Look at the insights area of Instagram - if you have access to it - to determine the best post times, what type of content users are most interested in, the best days to post content, and what content builds your followers!
All of the secrets to unlocking your Instagram potential in one jam-packed blog! The real answer to building your Instagram is giving your audience content that they love. That normally means they find it insightful, engaging and FUN! And if you do all of those things consistently, you can sit back and enjoy Instagram!
Inspired to take your academy to the next level💡?
Come and visit our resources hub! We've got a ton of free resources for academies just like yours 👇