The 4 Simple Ways To Retain Your Kids Activity Camp Customers
Whether you specialise in providing kids activity camps or offer seasonal summer camps within your programme, you know there is great demand for fun-filled and engaging kids camps. For busy parents, activity camps provide a great opportunity to keep their kids entertained and for you they are a great way to increase not only your cash flow but your rate of return custom. So how can you ensure your kids camp bookings result in committed return customers?
Provide A Great Booking Experience For Summer Camp Customers
Kids summer camps are the ideal solution for a parent’s busy schedule. Full of fun activities they can successfully keep kids engaged for hours, providing convenient childcare for families. In order to make the most of the interest in your kids camp service you should provide an effective booking system.
- Flexibility is key. Parents will have different schedules so offering extra benefits may help your holiday camp appeal to them more than another. For instance, early drop off and pick off times will often be appreciated by busy parents.
- To keep your kids camp bookings organised, try using an online booking system. These options may be time-consuming and difficult to keep track of if done manually.
TOP TIP: A good quality booking system should allow you to embed it to your associated Facebook page and dedicated website. This allows parents to easily book and pay for camp sessions, setting your summer camp apart from competitors. Most bookings are made via mobile so it is key to have a seamless experience for parents, allowing them to self serve at the touch of a button. In turn, this makes the lives of your summer camp coaches easier.
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Make Your Kids Activity Camp Cashless
Consider the behaviour of parents today. Many will love the convenience of upfront, cashless payments thanks to the convenience it brings them. Digital payments benefit you, too! You'll save hours on admin and put an end to the dreaded payment chase which gives you more time to focus on running great kids activity camps!
TOP TIP: Consider trying just one method of payment at your kids camp as opposed to multiple options. This will greatly reduce your admin, free up time and allow busy parents to book and pay at the touch of a button. Digital booking systems like ours can remove the headache of chasing summer camp payments and invoices.
Store All important Summer Camp Info In One Place
Since your summer camp sessions will already be keeping you busy, you will be seeking to remove the chaos of manual admin. Choose a booking system which allows you to view and access all important summer camper information in one place.
With multiple activities, large capacities and varying camp schedules helping your kids camp run as smoothly as possible has never been more important. Make life easier for you and your coaches by seeking out kids activity camp booking system that provides all the info you need at the touch of a button.
As an effective means of childcare during the holidays, your kids camps will likely offer large capacities, various activities, different camp schedules and levels of attendance. Juggling this alongside excited summer campers is enough of a challenge without the added hassle of manually searching through important info such as registers, camper medical details and parental contacts.
A good booking system will allow you to view registrations, medical information and emergency contact details in an instant, meaning you can be confident that your summer camp coaches know everything they need to!
Top Tip: Setting aside time for admin often adds to your already long days, since many kids camp activities take place outdoors. If your struggles with wifi have put you off using an online system, ClassForKids offline registers provide the ideal solution ClassForKids allows all the info you need to be viewed from any device, making running a kids summer camp a breeze.
Effectively market your kids actvity camp to interested parents
A positive kids summer camp experience can quickly become your best method of marketing. There is no better way to increase your camp retention rate than by marketing to those who have had a taste of what you offer. If your camp sessions are easy to book, fun filled and organised, your kids camp customers will want to return.
It’s also crucial to make the most of parents who don’t bring return custom. It is very likely their children still enjoyed your summer camp, so they will be key to spreading the word. Ask for reviews, recommendations and feedback. By doing so, you may entice their friends and family, resulting in more summer campers next time around.
Are you a kids activity provider who runs classes as well as camps? If so, take the opportunity to give your summer campers a special offer towards your term of classes. Discounts, free trials and ‘bring a friend’ offers are particularly enticing.
Top Tip: Reach out while your kids activity camp is still fresh in a parent's mind. Encourage them to make a commitment to booking an upcoming class or book in for the entire term. Here at ClassForKids, we have noticed that summer camp owners find this particularly successful when they offer parents the chosen incentive on the last day of camp. A gentle follow up a few days later can help secure this interest and convert parents to returning kids camp customers.
These 4 key steps will help you convert interested parents and summer campers to committed customers much more easily than before. From implementing a smooth booking experience to effectively marketing your kids summer camp to interested parents, these will help highlight the value your kids activity club provides. You have worked hard to build a welcoming and fun environment for children, so retaining your kids camp customers is both well deserved and within reach.
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